About the company
DKT International, a registered non-profit organization founded in 1989, aims to harness the power of social marketing to address critical needs in family planning, HIV/AIDS prevention, and safe abortion in some of the largest countries with the greatest demands. Through its efforts, DKT has made a significant health impact while maintaining cost efficiency. Although the organization primarily operates within the private sector, it also extends support to the public sector, frequently collaborating with government health facilities to engage the total market. In India, DKT runs two distinct programs: DKT India Mumbai and DKT India Janani, both focused on increasing access to contraceptives and family planning services through an extensive network of clinics and social marketing initiatives.
Challenges
Before implementing SalesJump, DKT International used a software solution from Bizom that met their needs. However, the vendor's limited experience in the area of pharmaceutical OTC functionality became a concern. The primary challenge Bizom faced was integrating data in junk amounts, which hindered their decision-making processes. Without proper data structuring, the information was often disorganized and inconsistent, leading to disruptions in their field sales automation. This inability to derive actionable insights from their data limited their capacity to optimize sales operations and streamline their processes, ultimately affecting their overall effectiveness of their field force’s efforts.
Solutions
SalesJump has partnered with numerous pharma OTC-based companies, establishing a strong expertise in doctor, chemist, and stockist visit analysis. This specialized knowledge in pharma and OTC functionality enabled SalesJump to effectively address the unique needs of its clients. By understanding the specific challenges faced by DKT International, SalesJump was able to provide its tailored software that significantly helped them to find a solution.
Implementation of SalesJump
SalesJump provided DKT International with a comprehensive software solution that has e-detailing, also known as the product detailing feature inbuilt in it. This single software platform is designed to be utilized by both the medicine selling team and the over-the-counter (OTC) sales team. In order to overcome their major challenge of data organisation we provided them a feature that helps them to categorize the data from field visits into several key metrics, including Total Listed Doctors, Call Average, Missed Calls, Number of Listed Doctors Met, and other critical data tailored to their specific requirements.
Outcome and Impact
The implementation of SalesJump has had a significant impact on DKT International's operational efficiency and sales performance. By providing a unified platform for both the medicine selling team and the over-the-counter (OTC) sales team, SalesJump streamlined processes and boosted overall productivity. One of the key benefits was the optimized data tracking that enabled the firm to gain deeper insights into its sales operations, allowing them to fine-tune strategies, improve field force activities, and better engage with healthcare professionals. As a result, DKT International has not only improved sales effectiveness but also identified clear growth opportunities, further enhancing its ability to meet sales targets.
SalesJump’s Innovative Solutions
SalesJump has established itself as an invaluable partner for FMCG businesses over the past seven years, expertly navigating the unique challenges of their sales operations. With its customized software solutions, SalesJump not only streamlines the integration of critical data but also boosts the overall productivity of field sales automation. By offering innovative features like product detailing and in-depth performance metrics, it empowers companies in the pharma OTC sector to optimize their field force activities and enhance engagement with healthcare professionals. This collaboration has revolutionized sales processes across a diverse range of companies, enabling them to fulfill their missions with greater efficiency and impact.
